Welcome to Clif Family Foundation
Gary Erickson & Kit Crawford
Founder and Co-creators of Clif Bar & Company

Priorities
Accelerate the adoption of regenerative farming practices, including organic, climate-resilient, equitable, and agroecological approaches.
Food Production Workers’ Health and Safety
Amplify efforts to secure healthy, safe, just, and empowering working and living conditions for food production workers.
Healthy Food Access
Advance food systems’ changes that make healthy and sustainably produced food accessible, affordable, and culturally appropriate.
Outdoors Fit for Healthy Living
Catalyze solutions that expand access to safe places with clean air and water, and increase resources to enable healthy physical activity and improve mental health.
Climate Justice
Expand community resilience efforts that prevent or mitigate climate change and accelerate climate justice.
Timeline
Clif Family Foundation celebrates 15 years of transformative giving.
The foundation awarded its first grants beyond the U.S. in Canada to nonprofits that promote ecological agriculture as a dynamic response to climate change.
In celebration of the foundation’s 10-year anniversary, we reflected on our original mission and found grassroots groups, innovative leaders, and general unrestricted grants more essential than ever.
The foundation administered its first Program-Related Investment, becoming a founding investor in the Bard MBA in Sustainability, which treats environmental and social challenges as problems that can be solved, profitably, with business tools.
Our first special initiative, Seed Matters, improves and protects seed (the critical first link in our food chain) through grants, and the first-ever U.S. grad student fellowships for organic plant breeding at land grant universities.
We expanded our vision and capacity for positive change by founding Clif Family Foundation, funded entirely by Clif Bar & Company, and we stay 100% engaged by serving as the foundation’s directors.
A $120 MILLION buy-out offer tested our resolve, but we chose to stay private and build a different kind of business accountable to 5 bottom lines (our people, planet, community, business and brand) and committed to growing the good.
CLIF BAR & COMPANY was born out of Gary’s passion for good food, cycling, and the unconventional idea that you could have both at the same time. It took years of inspiration and summiting obstacles to grow the company.